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Founded in 2014 by Cristina Cellini Antonini, Francesco Fanelli and Chiara Canal, since the first edition in London in 2015, at the Meliá White House Hotel, hundreds of selected artists from all over the world benefit from exhibiting in a unique environment – a luxurious hotel room, working along with emerging and established curators, meeting galleries and private collectors and gaining visibility from a global audience.
After 4 Editions, the fair has become the largest event for independent artists in the UK, and one of the most talked about in the UK art’s calendar, receiving approximately 1.700 applications and showcasing more than 1.000 art work in 4 days. Exceeding all expectations , Artrooms Fair has been receiving applications from 65 Countries worldwide.
In 2018 , Artrooms has also launched two editions abroad. Artrooms Fair Roma, at The Church Palace Hotel in March, expanded its concept by adding to the Hotel Rooms Section a Video Art Section and a Sculpture Park and Artrooms Fair Seoul, at ***** Hotel in October.
Artrooms Fair prides itself in changing its Selection Committeee every year, comprising some of the most relevant names in the art world who help the Organisers guarantee the high quality of the fair. Moreover its most innovative concept is to reconnect artists and galleries and to turn the fair into a hunting ground for scouting international trends. Since 2018, the fair has indeed engaged galleries by launching a new affiliation programme.
Artrooms has became not just an innovative fair for art buyers but also a place where enthusiastic visitors can approach art for the first time and enter the artist’s universe.